Experience Colombia

The coffee families: all for one and one for all

The green, imposing mountains say good morning to the Colombia coffee growers. What is now a serene and magnetic countryside, with its expanse of little red fruits that draw the gaze, was once known for being an inhospitable place that wasn’t very productive. The land was very craggy, with a difficult geography for human settlements; nonetheless, the people who chose it were so ingenious, entrepreneurial and adaptable that they succeeded in taking advantage of the land’s potential by growing profitable coffee plantations on the slopes of these mountains.

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The secret behind a good coffee

You get to the corner of a street, you open the door and you immediately smell it as it reaches your nostrils, mild and pleasant. The scent of coffee is an intense, but pleasing one. To understand what lies behind its taste, order one and take a sip, because the idea we have in our head is not enough: behind the taste of this exquisite beverage that we discover while we drink it, there is much more than we can ever imagine.

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Exquisite coffee for refined palates

Today’s consumer is more demanding. This consumer always wants healthier products of better quality, wants to try new, exotic flavours, and tries to buy foods that have a history behind them and that represent a culture. With respect to these market requirements, Colombia is lucky, with one of its flagship products, coffee, that satisfies the most refined palates, especially the coffees of protected origin, sourced from precisely defined areas whose land produces beans of unique quality, sold without mixing them with beans of other types. What is the secret of these coffees?

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Vive Digital: The power of technology

Why do we need Internet? The first thing we all think about is that we need it to communicate, be informed, access information, connect with the world for practical things, like paying services and for online banking. We could say that the Internet solves practical everyday matters and feeds our knowledge at the same time. Instead, what we do not know from direct experience but that has been proven by experts, it is that the use of internet and mastery of Information and Communication Technologies (ICT) has a direct impact on jobs and on poverty reduction.

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Technology and agriculture: together, to make progress

Computer enthusiasts and experts usually spend their time in closed areas. Four walls are their landscape and a room full of screens, cables, modems and keyboards is their natural habitat.

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Biofuels energies to save the planet

Sugarcane is powerful. In the right doses, its glucose is fuel for the brain because it provides energy to work, stay alert, and, in general, to live. But treated in another way it is a fuel in the literal sense: in fact, ethanol is obtained by distilling cane sugar, an alternative fuel that, blended with gasoline, reduces toxic emissions by 30%. So ethanol is an environmentally friendly fuel, due to another aspect too: once processed, the residues are used as natural fertilizers.

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