Experiencie

A journey through
Colombia’s Thermal Floors

Colombia’s pavilion created an experience in which visitors undertake a journey through its thermal floors. Through the exposure to sounds, colors, aromas and textures, visitors travel through different weathers and they see how the country learned to take advantage of the fact of being one of the 17 most mega-diverse territories in the world, and to transform those resources into high quality products.

Likewise, Colombia learned the importance of taking care of those natural resources. It accomplished great improvements in protecting the 40 moorland ecosystems that guarantee 70% of the country's water, and which represent more than half of the moorlands in the world.

As visitors move foward, they realize that the country's wealth goes beyond its privileged natural resources and raw materials. Moreover, they discover some of the exotic touristic landscapes that attracted the world’s attention; they understand how Colombia turned into a meaningful business partner to countries around the world and they verify the efforts made in order to guarantee the existence of modern and effective communication networks.

Room 1: The beginning

In the first room, visitors understand why Colombia is such a privileged territory. They learn that is a place where three mountain ranges and two oceans meet, and thanks to these characteristics the country has almost any climate in the planet. The environmental conditions of the country don't depend on natural seasons but on Colombia's topographic heights.

Colombia also counts on more than 14 million hectares suitable for agricultural expansion. Since the country enjoys every climate during the whole year, it can maintain a sustainable production during 365 days. Besides, Colombia's crops can grow from 0 meters to 2,800 meters above sea level, and that is the equivalent to almost 95% of the territory.

Moreover, Colombia is the country with the greatest biodiversity per square kilometer in the world, with more than 50,000 flora and fauna species. Regarding its water resources, the country owns close to three million hectares of moorlands, this is why it is the seventh country in renewable hydrological reserves, according to the FAO. This moorlands are the equivalent to more than 60% of moorlands in the world.

Room 2: Hot weather

The hot weather includes altitudes between 0 and 1,000 meters above sea level. With close to 900,000 square meters, those territories represent 80% of the total insular and continental lands. This thermal floor stands out for its diversity and its great agricultural and touristic potential.

When they see the diversity of species and products, visitors understand why the FAO declared Colombia as the country with the greatest biodiversity per square kilometer in the world. With 10.5% of its territory cultivated, Colombia is the third country in Latin America with the most fruit trees hectares; this guarantees a sustainable production of more than 95 fruit species and close to 42 vegetable species.

Furthermore, Colombia is the country with the greatest bird biodiversity, with more than 1,800 species; it is the second country in the world in species of amphibians and butterflies; third in reptiles, and fourth in mammals. The pavilion visitors verify how this diversity feels, from rainforests to coasts.

Guests also understand the strategic importance of this thermal floor. Here, ports complement productivity and connect the country with the rest of the world. For example, through the five seaports of the Atlantic Coast, the country exported more than 55 million tons of goods, whose main destinations were North America, the Caribbean Region and Europe. Due to the increasing volume of traded goods, Colombian ports implemented several infrastructural improvements, and developed temperature-handling systems for particular products which require specific maintenance conditions to be commercialized. This is a key element for satisfaying the needs regarding the current business agreements, especially with the recent signing of the Pacific Alliance.

Room 3: Template, Cold and Moorland Climates

This 143 square meters lounge is divided in three units, which represent heights between 1.000 and 4.000 meters above the sea level, in the template, cold and Moorland thermal floors.

The temperature at the Template thermal floor rounds the 20ºC and a superb coffee aroma shows visitors that they arrived to the Coffee Region’s Cultural Landscape, Mankind Cultural Heritage.

Colombian coffee, which grows from 1.000 m altitudes to even more than 2.000 meters above the sea level, has reached more than 90 countries around the world, and since more than a century and a half, it built its global reputation; that is why coffee is a main protagonist of this floor. Nevertheless, coffee is not the only strength of the template area. This thermal floor is one of the most industrialized of the country. The Colombian textile sector, mainly located in Medellín, is the second most developed of the region, after Brazil, according to Euromonitor International; this fact also facilitated that Colombian fashion sector experienced a steady growth for the past years, ranking third In Latin America in terms of growth, after Brazil and Peru.

At the Cold Climate, temperature goes down to 15ºC and visitors will find 5 screens presenting the key facts of this thermal floor. Here, they can know the transformation chains that allowed seizing the 1.600 flower species for export, making the country the first Carnation exporter and the second Rose exporter in the world. Besides, they can see the transformation of products such as the Goldenberry, which is the exotic fruit with the greatest export potential.

Likewise, visitors can see some of the natural landscapes that made Colombia a desirable destination for international cinema producers. Only in 2014, seven foreign movies were filmed in Colombia, reporting incomes of more than 34.000 million of pesos for the country.

Visitors continue their tour ascending through the Colombian thermal floors, until they arrive at the Moorland, where they can find the most important water resources of the country. Here, the temperature descends to 10ºC and a scenario is recreated to celebrate water, through a speaker which generates water movements with its waves.

Colombia counts on almost 30.000 square kilometers of moors, among them the biggest of the planet, Sumapaz Paramo, which is part of the Green Cross Complex and It comprises 200.000 hectares. This makes Colombia one of the main water reserves in the world and it is host for almost 4.000 fauna and flora species that inhabit those ecosystems.

Colombian Moorlands represent more than 60% of world moors and they are responsible for water delivery to 70% of the country’s population. Through more than 40 moorlands systems, distributed around three mountain ranges, visitors can find here one of the main natural richness of the pavilion.

Room 4: Perennial Snow

The last lounge is the end of the Colombian itinerary, finishing at 5.000 meters above the sea level. The end of the journey reaches the highest Colombian peak, Christopher Columbus’ Peak, the highest mountain in the world by the sea shore, with a temperature of almost 0ºC. Visitors can experience there what is like to be at the summit of one of the five Colombian snowy peaks. Apart from the Santa Marta’s Snowy Peak, Colombia enjoys five snowy peaks, having among them two snowy volcanoes–Santa Isabel and Ruiz-.

From there, the elevator starts to descend in an itinerary which emphasizes topographic changes through the country, traveling from the highest points of the country to the deepest bottom of the Colombian ocean, seeing territories that host more than 300 native ecosystems. During this descent, visitors will remember that Colombia is a rich and diverse country, productive, innovative and modern, which has made the most of its resources and has learnt to preserve them and to seize its potential.

Hallways and final auditorium

The lounges are connected through three hallways which evoke landscapes and characters from every thermal floor. For example, the hallway connecting the warm lounge shows the Magical Realism of the Literature Nobel Prize’s winner, Gabriel García Márquez, and it sets the mood of the visitors through an audio of his novel, One hundred years of solitude.

At the end of the tour, visitors will reach to an auditorium in which they will be received by a Carlos Vives’ special song, specially remixed for the experience.