With the design of a dynamic and colorful logo, Misty Wells & Zea Associated joined the allies of Colombia's Pavilion in Expo Milano 2015.
Through the use of colors that go from red to orange –which represent in topography heights near sea level–, to green and blue –which correspond to heights over 3,000 meters heights–, this logo shows a country which enjoys all thermal floors. Each color fits one of the lines that are drawn from two vanishing points that form Colombia's map.
When combining lines and colors within the map of the country, the logo creates positive associations: the lines can be seen as hands that join together or as vectors that expand to the world. Furthermore, the pavilion's graphic seal speaks about a country which goes beyond its great touristic potential and its cultural wealth, a country whose heart beats with the vibrant energy of its people.